Award in Essentials of Digital Marketing 1 (CPD)

The Award in Essentials of Digital Marketing 1 (CPD) is an EQF/MQF Level 5 course accredited with 1 ECTS credit. This course is designed to give students an understanding of Digital Marketing issues that may arise in a business environment and to provide them with the necessary insight to identify and tackle these issues. The course is delivered fully online typically over a period of 1 week (up to 4 weeks).

Sessions Covered:

Session 1 – Introduction to Digital Marketing
Session 2 – Big Data & Business Intelligence
Session 3 – Business & Data Analytics
Session 4 – Overview of Google Analytics
Session 5 – Setting up Digital Marketing Strategy
Session 6 – Developing a Digital Marketing plan

Course Details

Programme: Award in SME Management (CPD)

Credits: 1 ECTS

EQF/MQF*: Level 5

*European Qualification Framework

/Malta Qualification Framework

Duration: 4 weeks

Delivery: Online

Price: Eur 160