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Award in Essentials of Marketing & Sales

Delivered by Advenio eAcademy, Malta

The Award in Essentials of Marketing & Sales is an EQF/MQF Level 5 course accredited with 8 ECTS credits. The course will provide tools and necessary  knowledge and the skill in applying marketing and sales practices which would help grow a business. It is based on current best practices, which we ourselves apply in the consultancy roles in applying management practices in different organisations. Particularly, the course deals with the core concepts of marketing, market research, branding, digital marketing and social media and the sales concepts. The course is delivered fully online over a period of 6 weeks.


Sessions Covered:

Session 1 – Fundamental concepts: Defining Marketing

Session 2 – Fundamental concepts: Perspectives – CDO – B2C, B2B, B2G

Session 3 – Fundamental concepts: Perspectives – Retail, Wholesale, Manufacturing, Service

Session 4 – The Customer Driven Organisation

Session 5 – Managing the Marketing Process: Designing Marketing Research

Session 6 – Managing the Marketing Process: Implementing effective market research

Session 7 – The Marketing Mix and Marketing Plan

Session 8 – B2C – marketing challenges, branding and consumer behaviour

Session 9 – B2B – marketing challenges, relationship marketing and corporate buying behaviour

Session 10 – Digital Marketing and social media

Session 11 – Personal Selling, the art of persuasion, interpersonal communications

Session 12 – Personal Selling, the sales cycle, generation of leads, prospects, customers, clients

ECTS Credits : 8

Duration : 6 Weeks

Assessment Methods:

  • Assignment / Case-Study – 1 (Contributes towards 50% of the module)
  • Forum Discussions – 2 (Contributes towards 30% of the module)
  • Tutorial Participation – 2 tutorial sessions (Contributes towards 20% of the module)

50% Marks in aggregate from the course works is required for getting pass in the module.

Registration Link: https://forms.office.com/e/Btvb30TM7q

Course Details

Programme: : Undergraduate Higher Diploma in Social Entrepreneurship

Credits: 8 ECTS

EQF/MQF: Level 5

*European Qualification Framework/Malta Qualification Framework

 Duration: 6 weeks

Delivery: Online & Blended

Price: Online – Eur 610 &  Blended – Eur 810