Award in Creativity & Innovation Management for SMEs
University of Bari Aldo Moro, Italy
The Award in Creativity & Innovation Management module seeks to provide students with the skills necessary for an entrepreneur to understand the role of creativity and innovation in setting up, building and growing an SME operation. It seeks to identify best practice and provide an overview of current creativity and innovation tools and services that are available to entrepreneurs and managers of SMEs to drive the start-up or established organisation. The focus throughout the programme is the importance of the development of intellectual property which can be used by the organisation as a source for strategic competitive advantage. The emphasis is on the understanding of the underlying concepts of Intellectual Property and understanding the international infrastructure available to register and protect such rights.
Sessions Covered:
- Session 1 – The Learning Organisation
- Session 2 – Shared Vision
- Session 3 – Personal Mastery
- Session 4 – Mental Models
- Session 5 – Group Learning
- Session 6 – Systems Thinking
- Session 7 – Creativity
- Session 8 – Basics requirements for innovation management – Part 1
- Session 9 – Basics requirements for innovation management – Part 2
- Session 10 – Basics requirements for innovation management – Part 3
- Session 11 – Creativity theory and techniques – Part 1
- Session 12 – Creativity theory and techniques – Part 2
- Session 13 – Development Stage – Part 1
- Session 14 – Development Stage – Part 2
- Session 15 – Launch and Nurture stage
- Session 16 – Launch and Project review
- Session 17 – Build for the unknown
- Session 18 – Focusing on Process over Product
Scholarship Schemes:
- JobsPlus Training Pays Scheme – 75% refund of course fee
- Get Qualified Scheme – 70% refund of course fee as a tax rebate
Application form: https://forms.office.com/r/hFBSsRGPsJ
