Award in Digital Marketing Foundations and Practices for SMEs

The course will provide tools, required knowledge, and experiences in setting, providing, and analyzing digital marketing in the online environment. It will be based on actual best practices and the practical examples of various digital marketing campaigns and other digital marketing approaches that help businesses grow and find new potential customers.

The module can be split into the following sessions:

• Session 1 – Introduction to Digital Marketing
• Session 2 – Setting the Web pages
• Session 3 – Content Marketing and Copywriting
• Session 4 – Search marketing
• Session 5 – Online advertising
• Session 6 – Social Media Marketing
• Session 7 – Email marketing
• Session 8 – Mobile Marketing
• Session 9 – Blogging and Podcasting
• Session 10 – Affiliate Marketing
• Session 11 – Other Forms of Digital Marketing
• Session 12 – Web Analytics