Award in Fundamentals of eCommerce

The course will provide tools and necessary knowledge and the skill in creating managing and providing business over Internet. It will be based on key concepts and the latest best practices, which will help students to understand and take advantage of the evolving world of opportunity offered by e-commerce.

The module can be split into the following sessions:

• Session 1 – Introduction to eCommerce
• Session 2 – eCommerce infrastructure
• Session 3 – Building the eCommerce presence
• Session 4 – eCommerce security
• Session 5 – eCommerce Payment systems
• Session 6 – eCommerce Business Strategies
• Session 7 – eCommerce Marketing and Advertising
• Session 8 – Social, Mobile and Local Marketing
• Session 9 – Ethic and Law in eCommerce
• Session 10 – Online media and eCommerce
• Session 11 – eCommerce Retail and Services
• Session 12 – B2B eCommerce