Award in Data Analytics

This module provides students with an overview to the importance of big data as the combined collection of traditional and digital data from inside and outside the organisation. It shows how big data has allowed businesses to have access to significantly larger amounts of data, all combined and packaged for analysis.

 This data offers useful and interesting insights businesses, as owners can extract information from big data to study trends that will help them increase their customer base and streamline operations for success. This module outlines these concepts and illustrates how eCommerce businesses can analyse, understand and use online data. It guides students to understand better the concept of analytics, how to increase conversion rates , benchmark performance, digital marketing analytics, big data and business intelligence.

This module will cover the following 6 topics:

1. Understanding analytics

2. ncreasing your conversion rate

3. Benchmarking your performance

4. Digital marketing analytics

5. Big Data

6. Business Intelligence

Learning Outcomes:

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

• Analyse the process of drawing insights from raw information using data analytics and embedded analytics concepts.
• Analyse the techniques for increasing the web conversion rates and the power of benchmarking in evaluating business.
• Examine the idea of digital marketing strategies, digital marketing analytics to mine available data, identify the new trends, and reaching viable conclusions in business.
• Understand the bigdata technology, its frameworks used in modern world and the ultimate need for big data analytics.

Learning Hours:

Module will consist of the following learning hours:

Contact hours: 10 hours (pre-recorded lectures – 6 hrs, online tutorials – 3 hrs and online forums – 1 hrs)

Self-study: 11 hours (research on notes – 6 hrs and assessment – 5 hrs)

Assessment: 4 hours (finalisation of assessment) 

Learning Hours per module: 25 hours

Course Delivery: Part-Time

Language of Instruction: English

Teaching Methods:

• Pre-recorded lecture presentations and the respective slides will be made available to students on the e-learning platform
• Discussions will be carried out via Video Conferencing and will be recorded for other students in the course to view.
• Contact hours will also include contributions in Forum discussions where the tutor will assess the students’ posts and provide his/her own feedback.
• Participating students will be presented with:
  Video presentation – 6 hours of audio-visual recording/module. This will include a presenter interviewing an expert in the field of the respective module that is being covered.
  Each hour will be split into 4 – 15minutes segments to allow for better access and download.
  Reading Material – additional reading materials for students to read and can better understand the topic
  FAQs – to assist students with basic questions that are normally asked on the topics
  Glossary – to assist students in having the correct information on key subject terms
  2 Online tutorial sessions per module
  2 online Forum discussions per module
  1 short Assignment per module

Assessment Methods:

Tutorial participation 20%
Forum discussions 30%
Assignments 50%