Award in Content Design and Development

This module presents students with the concepts of content design and development. It focuses on giving students a basic understanding of the various key elements that need to be carefully integrated to develop and deliver a modern user friendly website. It provides the necessary information to enable students to better understand the importance and relevance of digital photography and photo manipulation, videography and audio script writing, the concept of the message as the medium, how to define the audience and the customer journey.

This module will cover the following 6 topics:

1. Digital Photography

2. Videography and Audio

3. Script Writing

4. The Message is the Medium 

5. Defining the audience

6. Customer Journey

Hours of Total Learning for this module:

• Contact Hours: 10
• Self-Study Hours: 11
• Assessment Hours: 4
• Total Learning Hours: 25

Learning Outcomes:

At the end of the module/unit the learner will have acquired the following skills:

1. Include the elements of digital photography and videography in a better way to the eCommerce website.
2. Prepare efficient content for the website addressing the essential five W’s such as Who, What, Where, When, Why and How.
3. Utilize the power of medium in eCommerce business by focusing on the elements such as intangible products, case studies and testimonials, webinars, events, social media, affiliate links and product reviews.
4. Understand how business should differentiate their offerings and strategy depending on the type of customer.
5. Implement and personalize better services to the customers focusing on different customer groups.
6. Develop accurate and essential content and components for the eCommerce website keeping focus on the underlying principles.
7. Understand the technical aspects of the websites and to work with new digital devices for videography and photography.

Each module will be assessed based on the following components:

1. Quality of Contributions in Forums: 30%
   • Evaluation of participation and the quality of insights shared in online discussion forums.
2. Quality of Contributions in Tutorials: 20%
   • Assessment of engagement and contributions during tutorial sessions.
3. Assignment/Case Study: 50%
   • Completion and quality of assignments that demonstrate understanding and application of the course material.

Passing Criteria:

• Students must achieve an aggregate of 50% or higher across the three components to pass each module.

Scholarship Schemes for Maltese residents:

• MySkills Scheme: Malta residents are eligible for up to 80% reimbursement, capped at €5,000, subject to eligibility criteria. International students would be able to apply for the MySkills Scheme once they obtain their Student Temporary Residence Card (TRC). (For individual modules only)
• Get Qualified Scheme ( Scheme available for Maltese residents ) – 70% refund of course fee as a tax rebate