Award in Essentials of Marketing 2

The Award in Essentials of Digital Marketing 2 is an EQF/MQF Level 5 course accredited with 1 ECTS credit. This course is designed to give students an understanding of Digital Marketing issues that may arise in a business environment and to provide them with the necessary insight to identify and tackle these issues. The course is delivered fully online typically over a period of 1 week (up to 4 weeks).

Sessions Covered:

• Session 1 – Customer Groups
• Session 2 – Increasing Conversion Rate
• Session 3 – Digital Media Channels
• Session 4 – Driving Customer Traffic
• Session 5 – Affiliate Marketing
• Session 6 – Email marketing

Hours of Total Learning for this module:

• Contact Hours: 6
• Self-Study Hours: 18
• Assessment Hours: 1
• Total Learning Hours: 25

Learning Outcomes:

At the end of the module/unit the learner will have acquired the following skills:

1. Apply the marketing mix as a tool to implement the organisation’s strategy.
2. Assist in the design and development of social media plans.

Each module will be assessed based on the following components:

1. 6 Self-Assessment Tests: 60%
   • The Self-Assessment tests consists of a data bank of questions typically true or false and multiple choice, from which a randomised selection is provided to the student. Negative marking is used to discourage the students from trying to guess the answers. Students have a maximum of three attempts to pass each Self-Assessment Test.
2. Module Evaluation question: 40%
   • This is an essay style question which must be completed on the eLearning platform.

Passing Criteria:

• Students must achieve an aggregate of 50% or higher across the two components to pass the module.

Scholarship Schemes for Maltese residents:

• MySkills Scheme: Malta residents are eligible for up to 80% reimbursement, capped at €5,000, subject to eligibility criteria. International students would be able to apply for the MySkills Scheme once they obtain their Student Temporary Residence Card (TRC). (For individual modules only)
• Get Qualified Scheme ( Scheme available for Maltese residents ) – 70% refund of course fee as a tax rebate