Award in Essentials of Marketing 1 (CPD)

The Award in Essentials of Digital Marketing 1 (CPD) is an EQF/MQF Level 5 course accredited with 1 ECTS credit. This course is designed to give students an understanding of Digital Marketing issues that may arise in a business environment and to provide them with the necessary insight to identify and tackle these issues. The course is delivered fully online typically over a period of 1 week (up to 4 weeks).

Sessions Covered:

• Session 1 – Introduction to Digital Marketing
• Session 2 – Big Data & Business Intelligence
• Session 3 – Business & Data Analytics
• Session 4 – Overview of Google Analytics
• Session 5 – Setting up Digital Marketing Strategy
• Session 6 – Developing a Digital Marketing plan