Award in Essentials of Marketing 1

The Award in Essentials of Digital Marketing 1 is an EQF/MQF Level 5 course accredited with 1 ECTS credit. This course is designed to give students an understanding of Digital Marketing issues that may arise in a business environment and to provide them with the necessary insight to identify and tackle these issues. The course is delivered fully online typically over a period of 1 week (up to 4 weeks).

Sessions Covered:

• Session 1 – Introduction to Digital Marketing
• Session 2 – Big Data & Business Intelligence
• Session 3 – Business & Data Analytics
• Session 4 – Overview of Google Analytics
• Session 5 – Setting up Digital Marketing Strategy
• Session 6 – Developing a Digital Marketing plan

Hours of Total Learning for this module:

• Contact Hours: 6
• Self-Study Hours: 18
• Assessment Hours: 1
• Total Learning Hours: 25

Learning Outcomes:

At the end of the module/unit the learner will have acquired the following skills:

1. Assist in the design of Market research methodology for a defined research problem.
2. Apply B2B best practices in relationship marketing to win over and retain co-corporate and organizational clients in different market segments.
3. Apply best practices of  B2C in relationship marketing to win over and retain personal customers in different market segments.

Each module will be assessed based on the following components:

1. 6 Self-Assessment Tests: 60%
   • The Self-Assessment tests consists of a data bank of questions typically true or false and multiple choice, from which a randomised selection is provided to the student. Negative marking is used to discourage the students from trying to guess the answers. Students have a maximum of three attempts to pass each Self-Assessment Test.
2. Module Evaluation question: 40%
   • This is an essay style question which must be completed on the eLearning platform.

Passing Criteria:

• Students must achieve an aggregate of 50% or higher across the two components to pass the module.

Scholarship Schemes for Maltese residents:

• MySkills Scheme: Malta residents are eligible for up to 80% reimbursement, capped at €5,000, subject to eligibility criteria. International students would be able to apply for the MySkills Scheme once they obtain their Student Temporary Residence Card (TRC). (For individual modules only)
• Get Qualified Scheme ( Scheme available for Maltese residents ) – 70% refund of course fee as a tax rebate