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Award in Introduction to eCommerce

EQF/MQF* Level 4 - *European Qualification Framework/Malta Qualification Framework Accreditation Category: Further Education Course
  • Description

This first module provides students with a general outline of the key concepts and fundamentals in eCommerce. This module addresses the general notions of eCommerce, core concepts and key challenges of B2C and B2B in eCommerce, the evolving business environment within eCommerce, frameworks and regulations, and how to plan for an eCommerce business. These sessions will help students to understand better the eCommerce market and will serve as a foundation for further development in subsequent modules.

The module will cover six different topics as follows:

1. Introduction to eCommerce
2. Core concepts of B2C & B2B eCommerce
3. Key Challenges of B2C & B2B eCommerce
4. Evolving Environments
5. Frameworks and regulation
6. Planning for Business

 

Hours of Total Learning for this module:

  • Contact Hours: 10
  • Self-Study Hours: 11
  • Assessment Hours: 4
  • Total Learning Hours: 25

 

Learning Outcomes:

At the end of the module/unit the learner will have acquired the following skills:

  1. Understand the principle of eCommerce and select suitable models within eCommerce.
  2. Develop a clear-cut distinction among the buyers and to give more importance to the brand.
  3. Deal with more efficient use of Marketplace and market space and to create additional revenue.
  4. Understand the different factors associated with partnership in eCommerce business.

 

Each module will be assessed based on the following components:

  1. Quality of Contributions in Forums: 30%
    • Evaluation of participation and the quality of insights shared in online discussion forums.
  2. Quality of Contributions in Tutorials: 20%
    • Assessment of engagement and contributions during tutorial sessions.
  3. Assignment/Case Study: 50%
    • Completion and quality of assignments that demonstrate understanding and application of the course material.

Passing Criteria:

  • Students must achieve an aggregate of 50% or higher across the three components to pass each module.

 

Scholarship Schemes for Maltese residents:

  • MySkills Scheme: Malta residents are eligible for up to 80% reimbursement, capped at €5,000, subject to eligibility criteria. International students would be able to apply for the MySkills Scheme once they obtain their Student Temporary Residence Card (TRC). (For individual modules only)
  • Get Qualified Scheme ( Scheme available for Maltese residents ) – 70% refund of course fee as a tax rebate

At the end of the module/unit the learner will have acquired the responsibility and autonomy to:

  • Develop broad understanding about the eCommerce models such as Brokerage, Advertising, Infomediary, Merchant, Manufacturing, Affiliate, Community, Subscription and Utility.
  • Understand the important factors that is related in exploring markets to the eCommerce models.
  • Recognise the perspectives of seller and buyer in the eCommerce domain.
  • Understand the existing cost structures and revenue schemes in eCommerce realms and the construction of financial plan for eCommerce business.

Module will consist of the following learning hours:

Contact hours: 10 hours (pre-recorded lectures – 6 hrs, online tutorials – 3 hrs and online forums – 1 hrs)

Self-study: 11 hours (research on notes – 6 hrs and assessment – 5 hrs)

Assessment: 4 hours (finalisation of assessment) 

Learning Hours per module: 25 hours

Course Delivery: Part-Time

Language of Instruction: English

  • Pre-recorded lecture presentations and the respective slides will be made available to students on the e-learning platform
  • Discussions will be carried out via Video Conferencing and will be recorded for other students in the course to view.
  • Contact hours will also include contributions in Forum discussions where the tutor will assess the students’ posts and provide his/her own feedback.
  • Participating students will be presented with:
    Video presentation – 6 hours of audio-visual recording/module. This will include a presenter interviewing an expert in the field of the respective module that is being covered.
    Each hour will be split into 4 – 15minutes segments to allow for better access and download.
    Reading Material – additional reading materials for students to read and can better understand the topic
    FAQs – to assist students with basic questions that are normally asked on the topics
    Glossary – to assist students in having the correct information on key subject terms
    2 Online tutorial sessions per module
    2 online Forum discussions per module
    1 short Assignment per module
  • Tutorial participation 20%
  • Forum discussions 30%
  • Assignments 50%

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