Award in Marketing Practices for SMEs

This module combines both academic study and practical content with a focus upon practical marketing management issues in SME’s. The academic element of the module is covered through lectures based on marketing theories and techniques, especially focused on SME’s, the practical content draws upon case studies and marketing briefs/activities to explore marketing in practice. This module aims in particular, to guide student marketers through the marketing planning process and covers a broad structured approach which relates marketing principles to practice in SME’s.

The module can be split into the following sessions:

1. Modern marketing approach: understanding the main aspects (1 session);
2. Marketing mix, marketing environment (micro, macro) for SME‘s (1 session). 
3. Market, market share, demand, potential; market segmentation (1 session)
4. Consumer behavior, intention to buy models (1 session)
5. Product, price, place concepts (1 session)
6. Promotion concept (2 sessions)
7. Communication concept and models (2 sessions)
8. Marketing plan, budget creation and implementation (2 sessions)
9. Marketing in SME‘s structure (1 session)

Each topic will consist of a theoretical part and practical examples.  

Learners will be provided with digital templates of presented analysis techniques for self-testing.

Hours of Total Learning for this module:

• Contact Hours: 42
• Self-Study Hours: 134
• Assessment Hours: 12
• Supervised Placement and Practice Hours: 12
• Total Learning Hours: 200

Learning Outcomes:

At the end of the module/unit the learner will have acquired the following skills:

1. Understand the most important aspects in presentation, to show it written and oral aspects;
2. Work in groups as effective tool for decision making;
3. Adopt a collaborative mindset in SME’s work process.
4. Analyze primary and secondary data

Each module will be assessed based on the following components:

1. Quality of Contributions in Forums: 20%
   • Evaluation of participation and the quality of insights shared in online discussion forums.
2. Quality of Contributions in Tutorials: 20%
   • Assessment of engagement and contributions during tutorial sessions.
3. Research-Based Assignments: 60%
   • Completion and quality of research-based assignments that demonstrate understanding and application of the course material.

Passing Criteria:

• Students must achieve an aggregate of 50% or higher across the three components to pass each module.

Scholarship Schemes for Maltese residents:

• MySkills Scheme: Malta residents are eligible for up to 80% reimbursement, capped at €5,000, subject to eligibility criteria. International students would be able to apply for the MySkills Scheme once they obtain their Student Temporary Residence Card (TRC). (For individual modules only)
• Get Qualified Scheme ( Scheme available for Maltese residents ) – 70% refund of course fee as a tax rebate