Award in Essentials of Digital Marketing 1

The Award in Essentials of Marketing 1 is an EQF/MQF Level 5 course accredited with 1 ECTS credit. The course will provide tools and necessary knowledge and the skill in applying marketing and sales practices which would help grow a business. It is based on current best practices, which we ourselves apply in the consultancy roles in applying management practices in different organisations. Particularly, the course deals with the core concepts of marketing, market research, branding, digital marketing and social media and the sales concepts. The course is delivered fully online typically over a period of 1 week (up to 4 weeks).

Sessions Covered:

• Session 1 – Fundamental concepts: Defining Marketing
• Session 2 – Fundamental concepts: Perspectives – CDO – B2C, B2B, B2G
• Session 3 – Fundamental concepts: Perspectives – Retail, Wholesale, Manufacturing, Service
• Session 4 – The Customer Driven Organisation
• Session 5 – Managing the Marketing Process: Designing Marketing Research
• Session 6 – Managing the Marketing Process: Implementing effective market research

Hours of Total Learning for this module:

• Contact Hours: 6
• Self-Study Hours: 18
• Assessment Hours: 1
• Total Learning Hours: 25

Learning Outcomes:

At the end of the module/unit the learner will have acquired the following skills:

1. Apply knowledge of digital marketing to satisfy local and international online market entry requirements.
2. Describe and use e-business concepts and value creation to analyse e-business models.
3. Describe and work with digital and social media campaigns to fit in the existing marketing strategy.

Each module will be assessed based on the following components:

1. 6 Self-Assessment Tests: 60%
   • The Self-Assessment tests consists of a data bank of questions typically true or false and multiple choice, from which a randomised selection is provided to the student. Negative marking is used to discourage the students from trying to guess the answers. Students have a maximum of three attempts to pass each Self-Assessment Test.
2. Module Evaluation question: 40%
   • This is an essay style question which must be completed on the eLearning platform.

Passing Criteria:

• Students must achieve an aggregate of 50% or higher across the two components to pass the module.

Scholarship Schemes for Maltese residents:

• MySkills Scheme: Malta residents are eligible for up to 80% reimbursement, capped at €5,000, subject to eligibility criteria. International students would be able to apply for the MySkills Scheme once they obtain their Student Temporary Residence Card (TRC). (For individual modules only)
• Get Qualified Scheme ( Scheme available for Maltese residents ) – 70% refund of course fee as a tax rebate