Award in Essentials of Digital Marketing 2 (CPD)

The Award in Essentials of Marketing 2 (CPD) is an EQF/MQF Level 5 course accredited with 1 ECTS credit. The course will provide tools and necessary knowledge and the skill in applying marketing and sales practices which would help grow a business. It is based on current best practices, which we ourselves apply in the consultancy roles in applying management practices in different organisations. Particularly, the course deals with the core concepts of marketing, market research, branding, digital marketing and social media and the sales concepts. The course is delivered fully online typically over a period of 1 week (up to 4 weeks).

Sessions Covered:

• Session 1 – The Marketing Mix and the Extended Marketing Mix
• Session 2 – B2C – marketing challenges – branding and consumer behaviour
• Session 3 – B2B – marketing challenges – relationship marketing and corporate buying behaviour
• Session 4 – Digital Marketing and Social media
• Session 5 – Communications Strategy
• Session 6 – Marketing Plan